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Why is User Consent Crucial as Per GDPR and CCPA?

Samantha LoweDevelopment, Marketing
Shortly after the enactment of the General Data Protection Regulation (GDPR), we had the California Consumer Privacy Act (CCPA). Both are significant policies when it comes to data privacy of personal information. They have put forth regulations and provisions that set the bar when it comes to user consent, data collection, and disclosures. As you are struggling to keep your website GDPR and CCPA compliant, you might be asking yourself what is all the fuss about user consent. Does it all matter? It can serve as quite an exhaustive task. Keep reading and have all your answers. If have you have any more questions when it comes to data privacy regulations and consent management platforms, simply log onto https://ethyca.com/about-consent-management/. Data Commoditization… Read more “Why is User Consent Crucial as Per GDPR and CCPA?”

Blog vs. Vlog: Where should you create content in 2021

Samantha LoweMarketing
After the global pandemic of COVID-19, there is a rise in appreciation and viewership for content creators on social platforms. We saw many new talents emerge, creating great content for their audience and trying to earn a living out of it. Both were starting a blog, or a vlog, both need a lot of hard work, consistency, and creativity. When you are a creator, it is hard to choose between which audience to choose between or take everything together. After all, stepping in the social media requires much courage, where you might face setbacks, much criticism that comes with the appreciation.  YouTube is a vast platform to post your vlog content. All you need to do is creating content and gather YouTube followers.… Read more “Blog vs. Vlog: Where should you create content in 2021”

Why Should You Go for a Freight Forwarder that Provides IOR and EOR Services?

Samantha LoweMarketing
Imagine being the importer of record and the exporter of record in both the country of origin and the country of destination of the goods. It is hectic as one would have to know all the legal networks and requirements in all the countries they import and export from. This is why it is important to have both an importer of record and an Exporter of Record Services with IOR Africa. A well-established freight forwarder will navigate with ease in both countries of destination. It is more advantageous and cheaper to deal with one company that offers both services compared to one company to act as IOR and another to act as EOR.… Read more “Why Should You Go for a Freight Forwarder that Provides IOR and EOR Services?”

Tips for Improving Your Instagram Growth Strategy

Samantha LoweMarketing
Instagram was initially designed and built as a traditional social media application with a primary purpose of engaging and interacting with followers and fellow accounts online. The central concept behind Instagram revolved around the use of pictures, videos, and other related media forms to interact with each other over the internet. Now, however, the dynamics have altered quite a bit. With advances in technology and significant disruptions being caused in the overall market, Instagram itself has evolved into a very effective advertising and marketing tool that enables online promotion and sales in the process. The main goal behind using Instagram as an advertising and marketing tool is to generate sales, and that can be possible only when the account can grow organically. Various techniques allow people to grow viewers using Instagram, which ultimately helps in increasing brand awareness, brand retention, and online sales. Tips for Improving Your Instagram Growth Strategy Here are some essential tips and tricks that can help in drafting your ultimate growth strategy for Instagram. Use Hashtags Hashtags might just be one of the oldest and… Read more “Tips for Improving Your Instagram Growth Strategy”

What Do People in Marketing Do?

Samantha LoweMarketing
Marketing has become a vital area for businesses all across the globe. The rise in the competition level of businesses all across the world is paving the path of techniques to garner more customers. The most effective way to do this is the use of prudent marketing techniques. Unlike the past, marketing today requires the professional services of qualified individuals. These professionals are known as marketers. If you are interested in this field, you are in the right place. We will tell you all there is to know about being marketers. We will also tell you what the people in this field do. Analyze the markets One of the most basic tasks that any marketer performs is analyzing the markets. If the marketers are not able to analyze the markets, it is not possible for them to come up with marketing techniques and strategies that are effective when put into place. There are different tools and techniques that marketers use for this purpose. For example, they may render the use of different frameworks like SWOT and PESTLE to analyze the… Read more “What Do People in Marketing Do?”

What are the 7 principles of marketing?

Samantha LoweMarketing
Marketing may seem like a useless expense, but it is vital for any business. Without proper marketing, no business can survive. Also, marketing is equally important for companies of all sizes and natures. Without adequate marketing, it is highly likely for any business to take a nosedive and plunge into losses. However, one main issue you may face as a business owner is that you may not have the resources to hire a proper marketing team. One dilemma here is that businesses in infancy cannot afford adequate marketing, but marketing is most crucial at this stage. If you feel like you, too are facing this dilemma, you are in the perfect place. By the time you reach the end of this article, you will be able to carry out marketing all on your own. Principles of marketing The following are some of the main principles of marketing that can prove to be highly helpful for you and your business: Firstly, you must be able to divide the population of the market into smaller and more manageable segments. This process is… Read more “What are the 7 principles of marketing?”