Blog vs. Vlog: Where should you create content in 2021

Samantha LoweMarketing
After the global pandemic of COVID-19, there is a rise in appreciation and viewership for content creators on social platforms. We saw many new talents emerge, creating great content for their audience and trying to earn a living out of it. Both were starting a blog, or a vlog, both need a lot of hard work, consistency, and creativity. When you are a creator, it is hard to choose between which audience to choose between or take everything together. After all, stepping in the social media requires much courage, where you might face setbacks, much criticism that comes with the appreciation.  YouTube is a vast platform to post your vlog content. All you need to do is creating content and gather YouTube followers.… Read more “Blog vs. Vlog: Where should you create content in 2021”

Why Should You Go for a Freight Forwarder that Provides IOR and EOR Services?

Samantha LoweMarketing
Imagine being the importer of record and the exporter of record in both the country of origin and the country of destination of the goods. It is hectic as one would have to know all the legal networks and requirements in all the countries they import and export from. This is why it is important to have both an importer of record and an Exporter of Record Services with IOR Africa. A well-established freight forwarder will navigate with ease in both countries of destination. It is more advantageous and cheaper to deal with one company that offers both services compared to one company to act as IOR and another to act as EOR.… Read more “Why Should You Go for a Freight Forwarder that Provides IOR and EOR Services?”

Tips for Improving Your Instagram Growth Strategy

Samantha LoweMarketing
Instagram was initially designed and built as a traditional social media application with a primary purpose of engaging and interacting with followers and fellow accounts online. The central concept behind Instagram revolved around the use of pictures, videos, and other related media forms to interact with each other over the internet. Now, however, the dynamics have altered quite a bit. With advances in technology and significant disruptions being caused in the overall market, Instagram itself has evolved into a very effective advertising and marketing tool that enables online promotion and sales in the process. The main goal behind using Instagram as an advertising and marketing tool is to generate sales, and that can be possible only when the account can grow organically. Various techniques allow people to grow viewers using Instagram, which ultimately helps in increasing brand awareness, brand retention, and online sales. Tips for Improving Your Instagram Growth Strategy Here are some essential tips and tricks that can help in drafting your ultimate growth strategy for Instagram. Use Hashtags Hashtags might just be one of the oldest and… Read more “Tips for Improving Your Instagram Growth Strategy”

What Do People in Marketing Do?

Samantha LoweMarketing
Marketing has become a vital area for businesses all across the globe. The rise in the competition level of businesses all across the world is paving the path of techniques to garner more customers. The most effective way to do this is the use of prudent marketing techniques. Unlike the past, marketing today requires the professional services of qualified individuals. These professionals are known as marketers. If you are interested in this field, you are in the right place. We will tell you all there is to know about being marketers. We will also tell you what the people in this field do. Analyze the markets One of the most basic tasks that any marketer performs is analyzing the markets. If the marketers are not able to analyze the markets, it is not possible for them to come up with marketing techniques and strategies that are effective when put into place. There are different tools and techniques that marketers use for this purpose. For example, they may render the use of different frameworks like SWOT and PESTLE to analyze the… Read more “What Do People in Marketing Do?”

What is the difference between web development and web designing?

Samantha LoweDevelopment
Have you ever thought of who made this website you are currently using? If you come to think of it, all the sites you use or hear of are made by someone. These people are called web developers and web designers. Both of them are highly popular professions that pay handsomely. If you are interested in this field, you are in the right place. We will tell you all there is to know about this field. We will also notify you about the fundamental differences between web developers and web designers. The services of these professionals usually go hand in hand. By the time you reach the end of this article, you will know what the difference is between web developers and web designers. Web Development Web development is the work of making websites for the internet. All the things you see on the internet from complex applications and sites to single static pages were put there by web developers. It is a diverse field. Those who have been in this field for many years now claim that it is… Read more “What is the difference between web development and web designing?”

Is SEO Dead?

Samantha LoweSEO
The use of technology in different realms of marketing is making way for various new forms of marketing. The purpose of marketing is now changing in a more dynamics manner. One of the most significant innovations in the world of marketing today is due to the use of the internet. The internet has become a popular medium of marketing for different types of businesses all across the globe. One of the most significant forms of marketing on the internet is SEO. By the use of the SEO, you, too, can significantly increase the level of engagement of your online business. However, if you do not know much about SEO, do not worry. In this article, we will tell you everything there is to know about SEO and how you can use it to amplify your business engagement online. What is SEO? Firstly, it is essential to tell you what SEO is and whether it is still accessible. SEO is an acronym for Search Engine Optimization. It refers to the changes that can be made in your online business website so… Read more “Is SEO Dead?”

What is SEO in marketing?

Samantha LoweSEO
The world of marketing has transformed significantly over the past few years. It is mainly due to the introduction of different factors like globalization and digitalization to the context of marketing. These changes result in new areas of marketing. One such new space is that of SEO. SEO stands for Search Engine Optimization. SEO is used for online advertising. By the use of SEO in an effective manner, you can get significantly better results in terms of traffic and other similar indicators. However, if you do now know much about SEO, there is no need to worry. In this article, we will tell you how you can use SEO in the realms of marketing to get better results for your business. SEO in marketing SEO can be used in marketing for more than one purpose. The use of SEO can prove to be highly effective in increasing the rate of engagement with the customers. It is because the use of SEO garners a higher level of attention from the customers. In SEO, the use of different keywords can be rendered… Read more “What is SEO in marketing?”

What are the 7 principles of marketing?

Samantha LoweMarketing
Marketing may seem like a useless expense, but it is vital for any business. Without proper marketing, no business can survive. Also, marketing is equally important for companies of all sizes and natures. Without adequate marketing, it is highly likely for any business to take a nosedive and plunge into losses. However, one main issue you may face as a business owner is that you may not have the resources to hire a proper marketing team. One dilemma here is that businesses in infancy cannot afford adequate marketing, but marketing is most crucial at this stage. If you feel like you, too are facing this dilemma, you are in the perfect place. By the time you reach the end of this article, you will be able to carry out marketing all on your own. Principles of marketing The following are some of the main principles of marketing that can prove to be highly helpful for you and your business: Firstly, you must be able to divide the population of the market into smaller and more manageable segments. This process is… Read more “What are the 7 principles of marketing?”