Shortly after the enactment of the General Data Protection Regulation (GDPR), we had the California Consumer Privacy Act (CCPA). Both are significant policies when it comes to data privacy of personal information. They have put forth regulations and provisions that set the bar when it comes to user consent, data collection, and disclosures. As you are struggling to keep your website GDPR and CCPA compliant, you might be asking yourself what is all the fuss about user consent. Does it all matter? It can serve as quite an exhaustive task. Keep reading and have all your answers. If have you have any more questions when it comes to data privacy regulations and consent management platforms, simply log onto https://ethyca.com/about-consent-management/. Data Commoditization… Read more “Why is User Consent Crucial as Per GDPR and CCPA?”