How Can A Digital Marketing Audit Benefit Your Business?

It’s important to remember that every organization has unique challenges when it comes to its online presence. But regardless of size or industry, businesses must always strive to create content people actually value. We recently conducted a survey among our clients about this very topic. The results were surprising: while some may believe quality content drives engagement, many respondents agreed that creating too much was hurting conversions. As such, we recommend conducting a thorough digital marketing audit early in the process because it provides valuable insight that could save time down the road. Before diving deeper, let us explain exactly what a digital marketing audit entails.… Read more “How Can A Digital Marketing Audit Benefit Your Business?”

Is SEO Dead?

The use of technology in different realms of marketing is making way for various new forms of marketing. The purpose of marketing is now changing in a more dynamics manner. One of the most significant innovations in the world of marketing today is due to the use of the internet. The internet has become a popular medium of marketing for different types of businesses all across the globe. One of the most significant forms of marketing on the internet is SEO. By the use of the SEO, you, too, can significantly increase the level of engagement of your online business. However, if you do not know much about SEO, do not worry. In this article, we will tell you everything there is to know about SEO and how you can use it to amplify your business engagement online. What is SEO? Firstly, it is essential to tell you what SEO is and whether it is still accessible. SEO is an acronym for Search Engine Optimization. It refers to the changes that can be made in your online business website so… Read more “Is SEO Dead?”

What is SEO in marketing?

The world of marketing has transformed significantly over the past few years. It is mainly due to the introduction of different factors like globalization and digitalization to the context of marketing. These changes result in new areas of marketing. One such new space is that of SEO. SEO stands for Search Engine Optimization. SEO is used for online advertising. By the use of SEO in an effective manner, you can get significantly better results in terms of traffic and other similar indicators. However, if you do now know much about SEO, there is no need to worry. In this article, we will tell you how you can use SEO in the realms of marketing to get better results for your business. SEO in marketing SEO can be used in marketing for more than one purpose. The use of SEO can prove to be highly effective in increasing the rate of engagement with the customers. It is because the use of SEO garners a higher level of attention from the customers. In SEO, the use of different keywords can be rendered… Read more “What is SEO in marketing?”